Tito D. Pedraza
Partner | Experience Design, Strategy & Growth
Tito is the observer, thinker and problem solver.
With a strong foundation in creative brand-building, and growth-stage business development, Tito is driven by perpetual curiosity and a strong intuition. Having learnt the efficacy of merging bold design & brand strategy at acclaimed New York agency YARD, Tito went on to oversee marketing & growth for Architectural Digest Top 100 architect Russell Groves. Here he refined his outlook on the intersection of architecture, design and commerce.
These formidable years led him to real estate. He has worked as an agent & strategist at Tungsten Partners—a New York based firm best known for pioneering the development & partnerships of The Ace Hotel brand, as well as being a leader in placemaking; the practice of creating place through the meticulous arrangement of tenant, community, art, & independent retail programming—while preserving its architecture & identity—and creating shared value for communities and investors alike. At Tungsten, he advised and represented residential & retail clients in hospitality, media, art, entertainment and technology.
After having consulted on a myriad of projects for nearly a decade, Tito made his move west, and is now focused on his work at the helm of Alta Projects. Here, he brings perspective through his take on experience design—understanding the importance of the sensory through composition, volume, light, sound, and progressively, automation. His passion for environments, and their unique role in the enrichment of human life, is a driving force in Alta’s work.
To complement Alta Project’s core services, Tito continues his residential practice at COMPASS in Los Angeles. He is licensed as an agent in California & New York, and specializes in representing home buyers, sellers, investors and companies regionally, as well as nationally through trusted partners.
He received his B.A. from the University of Illinois.
Tawni Bannister
Partner | Interior Design, Creative & Operations
Tawni is the feeler, dreamer, and image-maker.
A Southern California native, her design work is characterized by a strong, dynamic spirit—incorporating deft use of color with an honest and earthy sensibility. She spent years as a photo editor in New York City—producing and shooting stories for Seventeen, Billboard, & Tidal Magazine—prior to fully bringing forth her independent work.
Her following years as a commercial photographer and director in New York and Los Angeles have been marked by great imagination and execution—lending her intuition for deeply emotive, yet accessible compositions to well respected brands and outlets such as The New York Times, Teen Vogue, Estée Lauder, Nordstrom, New York Magazine, InStyle, Rolling Stone, Allure, Net-A-Porter, Athleta, The Hollywood Reporter, Rent the Runway, J.Crew, Samsung, ULTA, Real Simple, and Instagram.
This period towing the line between art and commerce has given Tawni the editorial dexterity to produce and capture effortlessly beautiful and influential moments that greatly impact the bottom line. Ultimately, her greatest strength lies as an orchestrator of both the story, and the lens; adept at shaping the intangible into elevated environments that incite genuine emotion and connection.
She received her B.F.A in Advertising Photography from the Rochester Institute of Technology.